THE BRIEF
Make people see Malaysia’s oldest eye hospital in a different light.
CLIENT
Tun Hussein Onn National Eye Hospital
FORSAKING THE PROMISE OF TECHNOLOGY FOR A STORY ABOUT HUMAN TRIUMPHS
As Malaysia’s oldest and most prominent eye hospital, THONEH was in need of a fresh appeal amidst rising competition. Its heritage however, proved to be a stumbling block as it was often misconceived as a government hospital. To veer away from the crowded space that competitors are banking on, THONEH focused on the future of its patients. A Brand Film was created to set the tone for what THONEH stood for and shortened versions were used as Product Videos in overseas markets. After all, if you can see a better tomorrow, THONEH sees a better you.
WE SEE YOU BETTER
